Premax.Co

We got involved with the photography for Premax.co skincare range. The brief was to provide a broad range of marketing images that provide a long lifespan for the marketing team, to feel like different days around separate parts of London. The sports photography in London was to reflect the famous landmarks and come with a very stereotypically “London” feel. We used various backdrops such as the London Eye, St. Pauls & the vibrant streets of Shoreditch to provide this feeling. The content was solely focussed around runners rather than the full triathlon range.

By using a variety of edit styles and putting the athletes in different kit, we were able to make the shots feel diverse and different. This will mean that the brand can use the images through the next year with plenty of content to push their products in the U.K. market. There were also some product shots of the individual products to push more of a hard sell than athletes training in the kit. We hope you enjoy the range of shots!

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